📈 Why More Likes Won't Boost Your Reach—Do This Instead!

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Hey Riveara crew! 🏎️ Ready to shift into high gear? We're here to fuel your growth and keep you racing forward.

If you’ve been focusing on getting more likes to increase your visibility, it might be time to change tactics. Simply racking up likes won’t guarantee your content reaches more people. Posting at the "right" time or relying on a few select hashtags won’t do it either.

SHIFTING INTO HIGH GEAR

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Why Shares Matter More Than Likes

In a recent interview, Instagram’s CEO, Adam Mosseri, shared the real factor that pushes the algorithm to promote your posts: shares. So, if you're serious about reaching a wider audience, you’ll need to focus on creating content people want to share.

Here’s how to encourage more people to share your videos.

The first and simplest way is just to ask. A direct call to action to share your content can work wonders. But there’s more to it than that. To really drive shares, you need to tap into concepts that align with what makes people want to share in the first place.

Concept #1: Borrowed Authority

People love being perceived as knowledgeable. When you offer valuable insights or tips and suggest that viewers share the content with someone who could benefit, they’re more likely to hit that share button.

This works because sharing informative content helps your followers position themselves as trusted sources. They gain credibility with their audience by sharing useful information—even though the ideas came from you.

Concept #2: Relatable Experiences

People are drawn to content that reflects their own lives and experiences. By crafting videos that tell relatable stories or depict common experiences, you increase the chance that viewers will share the content in their own stories.

Content that resonates emotionally or reflects a shared experience makes people feel understood, and it encourages them to pass it along to others who might feel the same way.

Using these two approaches can help your content gain traction far beyond likes alone. Remember, the goal is to get people sharing. That’s what really expands your reach!

LEVEL UP AS A CREATOR

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Become a Riveara+ member

As a Riveara member, you gain exclusive access to:

• Expert tips on growing as a creator 📈

• Personalized resources and direct help from Riveara 🚀

• Networking opportunities with fellow creators 🤝

• Exclusive members-only feed 📣

• Inspiration for viral content ideas 🌟

• And much more 🎉

Riveara+ is designed to empower content creators at every stage of their journey. With expert tips and personalized resources, you’ll gain the knowledge and support needed to accelerate your growth. Our exclusive feed and viral content ideas will inspire your creativity and keep you engaged.

Join a vibrant community of creators who share your passion and ambition. With networking opportunities, you’ll connect with like-minded individuals and build lasting relationships. Don’t miss out on the chance to elevate your content creation journey with Riveara+!

LET’S HIT A PIT STOP

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That wraps up today’s Riveara newsletter

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